The annual National Book Festival successfully took place for the 37th time this year, held grandly at Sukhbaatar Square from May 16–18, 2025. This celebration is distinctive for promoting literature and cultural heritage, encouraging public reading habits, and investing in community education. 

At this year's book festival, Tavan Bogd Finance NBFI participated and introduced the “PayOn” loan application to the public. Visitors to their booth received: 

• Engaging information on financial literacy 

• Advice on how to smartly use one's income for loan decisions 

• Insights into the usage and benefits of the PayOn app 

• A multitude of information, including the opportunity to swiftly address customer loan inquiries on-site, attracted significant interest from many. 

Additionally, while showcasing their loan products, they remained close to customers by offering prompt, easy, and smart solutions tailored to their needs on-site, marking one of the event's highlights.